Amazon is fed up with scammers, in many cases sellers or manufacturers themselves, manipulating product reviews at will.
The e-commerce giant Amazon sold Tens of millions of products. Most via third party stores.
There are product categories with thousands of different vendors and the competition is fierce. In many cases, such as B. Cell phone cases, wireless headphones, fans, etc. Products from different brands that are very similar in function and price. How do customers differentiate between the two? Above the reviews of users who bought the product.
For similar or unfamiliar items, buyers trust buyers’ ratings and comments. and here it is Many third parties and product manufacturers try to scam people.
There are sellers or manufacturers who contact customers who bought the product and They offer them a discount and even the product for free if they write a positive review.
In other cases Create websites or Facebook groups where they “recruit” people willing to charge money or get free products in exchange for writing five-star reviews.
These are not isolated cases. A few weeks ago Amazon shut down three websites where 350,000 people have written fake reviews.
Sometimes we have wondered why in such cases their shops are closed, but nothing is done about it. That means they don’t end in a complaint. Well, this time it seems so.
As reported by TechCruch via Business Insider, Amazon has sued 10,000 Facebook group administrators to whom were dedicated Buy positive product reviews in exchange for money, product discounts or free products. Some of these groups even had 40,000 users and they wrote in Amazon Spain and stores in 6 other countries.
Usually, in order not to arouse suspicion, The group’s own “customers” bought the product. Then they wrote a positive review, contacted the group admin and got the agreed amount or a discount. Another variant was process a product returnso that Amazon would not suspect, but the customer kept it without returning it.
However, when writing reviews, scammers used templates They changed things by hand to trick Amazon’s AI that tracks fake reviews.
Good news for Amazon customers looking for honest product reviews to choose from.